Right marketing gives you a head start in any sales effort. It helps you get in the door, then supports you until the contract is signed. But wrong marketing actually hurts you.

Much B2B marketing is wrong marketing. It degrades credibility instead of enhancing it, so it's harder to get in the door or make a sale. Wrong marketing is worse than no marketing at all — yet companies pay for it (in more ways than one) all the time.

Marketing Insights, written by WebGrow's principals and emailed to you every few weeks, shows how we've helped businesses solve their marketing issues. Learn what works and what doesn't (and how that's changing), based on more than a dozen years of our helping companies succeed both in print and online.

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